Sales Lift Series: A Major Barrier to Effective Customer Conversations*
April 17, 2026
You’re a sales leader: your gut tells you your sales messaging – the story(s) your reps use to sell your solutions – is…”OK.” Maybe even “not great.” Or—brutal honesty: “It’s awful.”
Regardless, how can you be sure? And if something needs to change, how do you build the agreement and the motivation among your team to make that change?
Oratium’s sales messaging diagnostic provides a tool that enables you to lead that discussion with your team.
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Watch our CEO’s description of how to use it
How to use Oratium Messaging Diagnostic FINAL
From initial discussion of the messaging’s shortcomings, the diagnostic guides the discussion towards change. It sets you and your team on the journey to the place where the quality of the *story* is every bit as excellent as the quality of your *solution*.
The truth is, many leaders don’t pay enough attention to messaging. They set it as a task for sales enablement or for sellers individually. And those stakeholders absolutely play a critical role.
But we’re talking about the story you tell of your solutions, of your company, to your customers—*to the world*. Isn’t that worth a few minutes – even a few hours – of your time to get right?
Make the time. Even budgeting just 30 minutes for this discussion into your next weekly/monthly sales leadership meeting is a great start.
And if you’re not a sales leader, you might be wondering, “Can I still use this diagnostic?”
And the answer is, absolutely! In fact, more so: it’s a great tool to manage upwards, to help leadership see the messaging as it is, not as they wish it was.
Last point: want us to facilitate this discussion? Just ask!
*The Sales Lift Series is a series of posts on lost sales caused by customer conversation-related barriers and how to overcome those barriers. Oratium helps Chief Sales Officers lift sales by converting ineffective customer conversations into catalysts for sales.