[The Swipe File is a collection of images, stories, jokes, and other resources to use in your next presentation.] THE IDEA YOU WANT TO LAND: “ADAPT OR DIE” A lot of communications in business and sales are about “adaptation.” Often success — and even survival — depends on our ability adjust in the moment to new information […]
Make your presentations better by “playing the enemy”
There’s a long-standing military tradition of having a team of people “play the enemy.” The idea being to get a deeper insight on what they might do. “If I were going to attack me… how would I do it?…” It always interesting to look at an issue from the other side of the fence, so let’s play […]